Most of your problems don't need more resources. They need a smaller box. The research on this is surprisingly consistent: scarcity sharpens thinking in ways that abundance simply doesn't. A team handed unlimited budget and an open brief builds a better version of what already exists. A team given a ceiling, a definition of done, and a deadline that doesn't move tends to find the solution nobody saw coming. In this week's post, I break down the science behind why constraints drive creative output, walk through one of the most striking product development stories in recent business history, and lay out a four-step process for deliberately designing constraints around your toughest problems. If your Issues List has items that have been sitting there for more than two quarters, this one's worth the read. | 
