When leaders have seen it all before, they stop seeing what's actually in front of them. Kodak invented the digital camera and shelved it. Blockbuster passed on Netflix. Nokia had a touchscreen smartphone before the iPhone. None of them lacked information. They just trusted the old pattern too much.

My new blog post explores shoshin — the Zen concept of beginner's mind — and what it means for the executives being asked to evaluate AI, new competitors, and shifting markets right now. Including a few concrete practices for engineering deliberate naïveté into your operating cadence.

Worth a read if your instinct is to file new things under old categories.